
2015
Brand concept for Pen&Deli
Developing a product concept and art direction for a new gift item aimed for U.S. market produced by a printing company founded more than 60 years ago.
Client : Taisei Art Printing Co., Ltd
Client’s business : Manufacture/sales of printings and novelties
Web site : PEN&DELI
It`s common practice in New York to wrap gifts yourself.
However, when it comes to giving gifts such as coffee or snacks, many people just write a message on a post-it note, stick it on and give it to them.
There is nothing wrong with that, but I felt like its lacking a bit of creativity.
How about if there was something more than a post-it note, yet less than an actual card, a “Gift-note”, if you would. With that thought, using various foods as the motif, I created PEN&DELI.






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