2010
Building internal branding for HOKKA Notebook
Making a company rule book for a long-established busicuits and cookies maker founded in 1918.
Client : Hokuriku Confectionery, Ltd. / DRAWING AND MANUAL, INC.
Client’s business : Making and selling candy
The company placed one of its rules on the wall, writing it with a big brush.
“Tidy Up” is what it said. For a company which makes snacks for children, this isnt a very creative, or even a good way to display rules.
Company rules should be kept in our breast pockets instead, as its an important place. While this may not be Willy Wonka`s factory from “Charlie and the Chocolate Factory,” its still a nice way of making the work atmosphere better.
In-company rule booklet
Design：D&Department Inc.
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